5 digital marketing tips for small pool businesses
Posted: Tue Dec 03, 2024 9:15 am
You probably already know that the world is digital. After all, when we have a question, we just need to use a browser to find the answer. When we want to know the latest news, we turn to our social networks. And because of this, it is necessary to adopt digital marketing for small pool industries.
Yes, this type of strategy works for any company, regardless of size or segment. And, in practice, the main benefit of investing in digital marketing for small pool industries is the creation of a customer magnet!
That's right: by using the right strategies, you will be able to attract your customers naturally. This means that you won't have to struggle to find them one by one, as they will come to your brand.
But what are these strategies? To answer this question, we have put together some digital marketing actions for small pool industries to guide your company on the right path.
Read on to learn each of these ideas that will put your business ahead of the competition!
5 Digital Marketing Steps for Small Pool Businesses
Following each of these steps will help you understand the basic elements that your small pool business needs to plan, execute, and conduct a complete digital marketing strategy. So, let’s take a look at them.
1. Create a complete website
Does your current website still have a design that looks like it’s from the 90s? Or worse: you don’t even have a website yet? Then you need to know that this is the first step towards a digital marketing strategy for small pool companies.
Your website is essential to establish your digital presence . After all, it is where anyone with a customer profile can find the information they need.
Regardless of the ways to reach your home page, with a website it is possible to close deals, because:
If someone searches for something you offer, they should find your website;
if a user finds your page on social media, they can reach your website;
If you meet someone in person who may be a potential client, it is essential that you point them to your website so that they can find more information.
But what we want in practice is to increase sales . We have a short period of time to capture the attention of anyone who comes to your website. Therefore, if it is not attractive, is slow to load or is confusing in explaining what your company offers, the visitor will certainly leave and, probably, migrate to the competition.
So, create a website that loads quickly, as consumers will leave if it takes too long. And make sure it’s easy to navigate, and don’t forget to add clear text that tells what your business can offer.
By the way, what information does a website need to have to be successful? This question always arises when building it. Therefore, we have listed the pages that cannot be left out:
home : this is where you should present what you work with and what products you can offer;
about: telling the company's story and sharing vision, mission and values;
products : list the items produced and give more details;
customers : show people and/or companies that already trust your products;
blog : publish articles with tips for potential customers;
Contact : Allow potential customers to communicate with you via email, phone, and social media.
Another important aspect is responsiveness. This involves adapting the website’s appearance to different mobile devices. With the increase in search volume on smartphones, tablets and notebooks, this is an essential feature.
2. Do a keyword survey
Keyword research should be a mandatory part of any digital canada business fax list marketing strategy for small pool businesses. It involves finding out exactly what terms (whether single words, compound words, or even phrases) people are using to search for your company’s products and services.
Today, there are several tools that can be used for this purpose, such as:
Google Trends ;
SEMrush ;
Ubersuggest ;
Keywordtool.io ;
Google AdWords Keyword Planner;
Search recommendations (when Google tries to help by automatically completing a search);
“Searches related to” box at the bottom of the search results page.
All of these options help you find keywords. The main goal of this step is to select terms that are relevant to your business.
Want an example of how to use these tools? Let’s assume that a small company produces swimming pool accessories and needs to find keywords to develop its digital marketing strategy.
Searching for the term “pool accessories” on Ubersuggest, several keyword options appear that can be worked on:
This way, you can insert them into your website pages or blog posts. Yes, that’s right, your blog also plays a fundamental role in this strategy!
3. Invest in content creation
To boost your results with digital marketing, you need to attract as many visitors as possible. And there’s nothing better than investing in content creation to achieve this goal.
Content marketing is one of the essential components of digital marketing. Basically, you will use the keywords found in the previous survey to create relevant and attractive content that answers your audience's questions.
Each new keyword that has corresponding content on your blog will be another way to be found on the internet. But there is another essential component to achieving good results: SEO!
SEO stands for Search Engine Optimization. In practice, this represents a series of strategies that you can use throughout your content to improve your positioning on Google's results pages. This way, you will get more and more results if your content appears on the first page, and not on the second, third or subsequent pages.
Some examples of content that can be used in digital marketing for small pool industries are:
What are the best materials for swimming pools?
How much can I earn from reselling swimming pools?
How to work with swimming pool industries?
Following this publishing line will help visitors understand that your brand knows the market.
And to be even more successful with this strategy, it is essential to diversify the content formats produced. You can invest in types such as:
Blog posts
E-books
Infographics
Videos
Webinars
Podcasts
Whitepapers
Spreadsheets
Checklists
4. Be present on social media
You can no longer avoid social media. Everyone uses it and, at the very least, your small business should have an updated page with basic information, opening hours and the latest news.
But to get concrete results, bringing new people to your website, you need to post regularly. It is recommended to post at least twice a week, to keep your content up to date and visible to potential customers.
Many companies use Facebook, Instagram, Twitter, LinkedIn and Pinterest as part of their digital strategies. But it’s always important to talk to customers to understand where they’re looking for your products .
The most important thing is: adapt your social media messages for each platform, because consumers want to see personalized content.
Additionally, take advantage of social media to create and maintain a direct relationship with your audience. This closer contact can be the key to your small business gaining more relevance in the market and recognition as a reference.
5. Count on the support of an agency
With the previous steps, you must have already realized that digital marketing actions for small pool industries require a lot of work, right? And a reality of the market is that companies rarely have enough professionals internally to complete all these steps.
Therefore, the best option is to rely on the support of a marketing agency. This company will be responsible for implementing all the digital actions that are planned.
It is the client's role to: direct the actions, tone of voice and type of design to be used in publications and campaigns;
It is the agency's role to get its hands dirty and make what was planned happen.
So, don’t hesitate: if you want to start investing in digital marketing, look for an agency. But there are some tips that need to be followed:
look for an agency that specializes in your market;
count on an experienced supplier in the market.
That's why you, who need to start with your digital marketing actions for small pool industries, can count on Great by Choice.
Yes, this type of strategy works for any company, regardless of size or segment. And, in practice, the main benefit of investing in digital marketing for small pool industries is the creation of a customer magnet!
That's right: by using the right strategies, you will be able to attract your customers naturally. This means that you won't have to struggle to find them one by one, as they will come to your brand.
But what are these strategies? To answer this question, we have put together some digital marketing actions for small pool industries to guide your company on the right path.
Read on to learn each of these ideas that will put your business ahead of the competition!
5 Digital Marketing Steps for Small Pool Businesses
Following each of these steps will help you understand the basic elements that your small pool business needs to plan, execute, and conduct a complete digital marketing strategy. So, let’s take a look at them.
1. Create a complete website
Does your current website still have a design that looks like it’s from the 90s? Or worse: you don’t even have a website yet? Then you need to know that this is the first step towards a digital marketing strategy for small pool companies.
Your website is essential to establish your digital presence . After all, it is where anyone with a customer profile can find the information they need.
Regardless of the ways to reach your home page, with a website it is possible to close deals, because:
If someone searches for something you offer, they should find your website;
if a user finds your page on social media, they can reach your website;
If you meet someone in person who may be a potential client, it is essential that you point them to your website so that they can find more information.
But what we want in practice is to increase sales . We have a short period of time to capture the attention of anyone who comes to your website. Therefore, if it is not attractive, is slow to load or is confusing in explaining what your company offers, the visitor will certainly leave and, probably, migrate to the competition.
So, create a website that loads quickly, as consumers will leave if it takes too long. And make sure it’s easy to navigate, and don’t forget to add clear text that tells what your business can offer.
By the way, what information does a website need to have to be successful? This question always arises when building it. Therefore, we have listed the pages that cannot be left out:
home : this is where you should present what you work with and what products you can offer;
about: telling the company's story and sharing vision, mission and values;
products : list the items produced and give more details;
customers : show people and/or companies that already trust your products;
blog : publish articles with tips for potential customers;
Contact : Allow potential customers to communicate with you via email, phone, and social media.
Another important aspect is responsiveness. This involves adapting the website’s appearance to different mobile devices. With the increase in search volume on smartphones, tablets and notebooks, this is an essential feature.
2. Do a keyword survey
Keyword research should be a mandatory part of any digital canada business fax list marketing strategy for small pool businesses. It involves finding out exactly what terms (whether single words, compound words, or even phrases) people are using to search for your company’s products and services.
Today, there are several tools that can be used for this purpose, such as:
Google Trends ;
SEMrush ;
Ubersuggest ;
Keywordtool.io ;
Google AdWords Keyword Planner;
Search recommendations (when Google tries to help by automatically completing a search);
“Searches related to” box at the bottom of the search results page.
All of these options help you find keywords. The main goal of this step is to select terms that are relevant to your business.
Want an example of how to use these tools? Let’s assume that a small company produces swimming pool accessories and needs to find keywords to develop its digital marketing strategy.
Searching for the term “pool accessories” on Ubersuggest, several keyword options appear that can be worked on:
This way, you can insert them into your website pages or blog posts. Yes, that’s right, your blog also plays a fundamental role in this strategy!
3. Invest in content creation
To boost your results with digital marketing, you need to attract as many visitors as possible. And there’s nothing better than investing in content creation to achieve this goal.
Content marketing is one of the essential components of digital marketing. Basically, you will use the keywords found in the previous survey to create relevant and attractive content that answers your audience's questions.
Each new keyword that has corresponding content on your blog will be another way to be found on the internet. But there is another essential component to achieving good results: SEO!
SEO stands for Search Engine Optimization. In practice, this represents a series of strategies that you can use throughout your content to improve your positioning on Google's results pages. This way, you will get more and more results if your content appears on the first page, and not on the second, third or subsequent pages.
Some examples of content that can be used in digital marketing for small pool industries are:
What are the best materials for swimming pools?
How much can I earn from reselling swimming pools?
How to work with swimming pool industries?
Following this publishing line will help visitors understand that your brand knows the market.
And to be even more successful with this strategy, it is essential to diversify the content formats produced. You can invest in types such as:
Blog posts
E-books
Infographics
Videos
Webinars
Podcasts
Whitepapers
Spreadsheets
Checklists
4. Be present on social media
You can no longer avoid social media. Everyone uses it and, at the very least, your small business should have an updated page with basic information, opening hours and the latest news.
But to get concrete results, bringing new people to your website, you need to post regularly. It is recommended to post at least twice a week, to keep your content up to date and visible to potential customers.
Many companies use Facebook, Instagram, Twitter, LinkedIn and Pinterest as part of their digital strategies. But it’s always important to talk to customers to understand where they’re looking for your products .
The most important thing is: adapt your social media messages for each platform, because consumers want to see personalized content.
Additionally, take advantage of social media to create and maintain a direct relationship with your audience. This closer contact can be the key to your small business gaining more relevance in the market and recognition as a reference.
5. Count on the support of an agency
With the previous steps, you must have already realized that digital marketing actions for small pool industries require a lot of work, right? And a reality of the market is that companies rarely have enough professionals internally to complete all these steps.
Therefore, the best option is to rely on the support of a marketing agency. This company will be responsible for implementing all the digital actions that are planned.
It is the client's role to: direct the actions, tone of voice and type of design to be used in publications and campaigns;
It is the agency's role to get its hands dirty and make what was planned happen.
So, don’t hesitate: if you want to start investing in digital marketing, look for an agency. But there are some tips that need to be followed:
look for an agency that specializes in your market;
count on an experienced supplier in the market.
That's why you, who need to start with your digital marketing actions for small pool industries, can count on Great by Choice.