Move the URL of a web page (from URL A to URL B).
You must prevent content duplication on URLs with trailing slashes or URLs without www.
Sometimes you just need to redirect a single india number whatsapp URL (or a series of single URLs) or a directory on a site. Other times you need to redirect an entire domain. The important thing to understand is that there are different types of redirects you should use, depending on the situation and your end goal.
When we click a link we expect to be taken to the relevant page, not to see an error pop up because it has been moved or removed.
This is what happens when redirects are not used.
Use a redirect to send traffic to the new URL and you will make users happy that even though the URL is different, they will still get where they wanted to go. You have taken them directly from page A to page B.
When a page has a 404 status code (or another “not found” error like 410), search engines quickly drop it from indexing, meaning it will no longer have the rankings it had in the SERPs.
Even if the page has only been moved temporarily, you still need to inform search engine bots.
We also must not forget that any backlink pointing to a 404 page will not be counted in the algorithm and therefore, will consequently be wasted (yes, it really does happen and an analysis of the sites of some of the most popular brands in the world has revealed that there are literally thousands of great links wasted because of this problem).
Forgetting to implement redirects can lead to a loss of search engine rankings, as well as dissatisfied users.
So whether you're changing your site structure, including URLs, or moving to a new domain, or even cleaning out old content, it's important to fully understand the importance of redirects and when and which ones to use.
