But it's important to understand what a blog is, right? Blogs are nothing more than web pages with periodic publications. In the 2000s , they were mostly used for personal purposes, like a diary for someone who wanted to share their routine.
Nowadays, few people maintain a blog for this purpose. They singapore business fax list have become more focused on the business world, serving specific niches, such as the vinyl pool industry. Stay with us and find out more!
Top Benefits of Having a Blog for the Vinyl Pool Industry
Creating a blog for the vinyl pool industry and starting a content marketing strategy will bring many benefits to your business. Check out the main ones below!
Appear on Google
By having a blog for the vinyl pool industry, you can create strategic content with keywords that your potential customers tend to search for. You can create a text explaining “how to choose a pool”, for example, and thus appear in the search results for that term.
This is a very interesting technique, since the customer comes to you of their own free will. They do not need to have their activity interrupted, like when we are watching a TV show and the presenter pauses for commercials. It is, therefore, a non-invasive strategy.
Generate organic traffic
To appear on Google, you can also buy keywords. In other words, pay for your company's website to be shown when people search for your products.
When creating a blog for the vinyl pool industry, you don't need to spend a lot of money on this purchase. This is because, by producing relevant content with defined keywords, Google will start to show this material more frequently, even if you don't pay for it.
Provide valuable information to potential customers
If your blog provides valuable information and tips to potential customers, your company will become an authority on the subject. This is very good for the image of your business, because it will show that you really know what you do.
When they realize this, potential customers will be more likely to do business with you than with a competitor. After all, they have been helped by your content, learned from what they have read, and have already had a positive experience with the brand, even without having purchased anything.
Streamline the sales process
With a well-structured blog, you can boost your sales processes . This is because this strategy is part of inbound marketing , which works with a method known as a sales funnel.
This funnel involves at least three stages in the sales process: attraction, consideration and decision. When a potential customer reads an article about “different types of swimming pools”, for example, they may be invited to subscribe to your newsletter at the end of the text.
This way, you can start a strategy that we call a nutrition flow. This means that, with the contact details of the interested person in hand, you can start sending emails with suggestions for further reading on the blog.
The idea is that this potential consumer is initially attracted by the blog content and then nurtured with more information until they feel ready to close a deal with you.
The method is much faster than others, such as telephone sales, for example, which, in addition to being ineffective, is very invasive and generates a negative perception of the company.
Getting good value for money in digital marketing
As we explained, when you produce content for a blog for the vinyl pool industry, you won't have to pay high amounts for Google to show your site in related searches, and you may not even have to resort to traditional media for advertising.
In addition, blog posts can be shared on social media , optimizing content production for these channels. In practice, the same material serves more than one purpose in digital marketing, which optimizes costs.
Have a permanent asset
It is important to note that producing content for blogs is different from creating journalistic material. In a newspaper, what is news today will no longer be of interest to readers tomorrow, since other events will occur.
In blogs, the content produced follows a characteristic that we call evergreen. If you create a blog post explaining “how to clean a pool”, for example, the material will be interesting to your reader today or a year from now.
This means that content production is a permanent asset. Once the article has been produced, it will always be available on your blog. It is not like an ad, which you pay to be displayed for a certain number of days and after that no one else has access to it.
Essential elements for a successful blog
To make your vinyl pool industry blog a success, there are a few essential elements. They are:
planning and frequency: it is necessary to study the public, research keywords and decide how often new content will be published;
qualified writers, editors and managers: you need to have a team of professionals with the necessary expertise so that your publications are truly high-quality and interesting;
text structure for the web and SEO : articles must have a format suitable for the web and adopt good SEO practices, which are the elements evaluated by Google to give a privileged position to a page.
Have you understood the importance of a blog for the vinyl pool industry? To ensure the success of this strategy, you need to rely on experienced digital marketing partners, such as Great by Choice.
