How to Build Your Internal Linking Strategy

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ahbappy250
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Joined: Sun Dec 15, 2024 3:29 am

How to Build Your Internal Linking Strategy

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Your audit will show you where you can fix your site's internal linking issues. Your strategy will help you work on this to improve the results your website provides.

Let's take a look at how you can achieve this.

Step 1: Identify your site's hub pages
Your internal linking strategy begins with indian number for whatsapp creating a list of hub pages to build what are known as topic clusters. Through them, you will improve the understanding of your site's architecture.

Hub pages often target broad keywords with high search volumes , rather than more specific long-tail keywords that receive fewer monthly searches.

They are also often the ones driving the most valuable traffic to your business, which means they will typically target your main keywords with the best content.

For example, the household appliances category of eprice.it could be considered one of its most important pages:


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It targets a generic keyword ("appliances") with a monthly search volume of 27,100 in Italy alone.

Additionally, as you can see from the navigation, it also functions as a top-level category page with subcategories of brands and products underneath.

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For the site, ranking for this search term could have huge business potential in this industry, so this is an important issue.

The most important pages on your site will be the ones you’ve optimized for your main keywords, whether they’re categories, products, services, or just great examples of informational content.

If a page's target keywords are valuable to you, you need to factor them into your internal linking strategy.

Above we have highlighted the example of an e-commerce, but let's also see other sites to help you understand how you should manage your key pages.
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