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November 11, 2024
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Marketing Digital
Imagine pouring your heart and soul into creating the perfect webinar, only to be met with the deafening silence of an empty virtual room.
But that's what usually happens when you don't put in the effort to promote a webinar effectively. Don't worry. We've compiled 15 practical tips that will help you attract more audiences to your webinar.
1. Choose a topic that will appeal to a wider audience
If your webinar topic is not interesting or relevant enough, we hate to say it, but your audience will not be interested. Imagine discussing, say, racing cars with an audience consisting mostly of nursing mothers.
Choose a topic that has broad relevance, but make sure it's not vague. If your topic is practical, you'll be able to assure your potential attendees that they'll be able to easily apply the knowledge gained in your webinar to their career, business, or life.
Research keywords related to your webinar topic and incorporate them into your other content marketing media. By doing so, your landing page, blog posts, and other web materials you create will rank for those keywords in search engines. This will make your webinar more visible and attract more registrations and attendees.
2. Use exit pop-ups
Exit pop-ups are not as intrusive as other types of pop-ups. They are an effective way to grab your audience's attention when they are about to leave your webinar landing page or any other page on your website.
Exit pop-ups give you the opportunity to capture visitors who are about to leave for good.
Having your webinar registration form appear when your visitors are about to leave your website is an effective way to get more registrations.
The countdown timer feature is a great way to create a sense of urgency among your target audience.
When you can hear or see a clock counting down, you instinctively want to act faster than you would if there was no clock. This is the principle behind a countdown timer. Not only does it let your audience know how much time is left until your webinar, but it also creates a sense of urgency around registration.
You can also have it appear on any of your web pages when your visitor is about to leave. Also, consider placing it in a strategic part of your landing page to further increase registrations for your webinar.
4. Generate more signups with email marketing
Email marketing will go a long way in increasing your webinar registrations and attendance. It can drive 57% of webinar registrations. At every stage of webinar marketing, emails are really helpful.
To get the most out of your email marketing, divide your email list into segments and send personalized messages accordingly. Your audience is 50% more likely to open your emails if they have a personalized subject line than if they don't.
After each registration, a “thank you” email is a good way to confirm to the registrant that their registration was successful. It also gives you the opportunity to motivate them to take additional steps to attend your live webinar.
If your webinar is a replay or pre-recorded, this will mean that people can sign up to access it at any time. Send emails to remind them of their scheduled viewing or encourage them to reschedule another viewing when they miss one already scheduled.
5. A/B test your email subject lines
To make email marketing work for you, be prepared to write eye-catching email subject lines. Therefore, it's worth A/B testing your subject lines before settling on the right one. It's also the quickest way to determine which subject line will work best with your audience.
Consider testing your subject line as a question, with two co-headlines, or with personalization. Send your marketing emails with the winning subject line and watch your signups increase.
6. Choose the best time and day to hold your webinar
Knowing your audience also means knowing where most of them are located and what time zones they live in. You will end up with attendees from different time zones, especially if your webinar topic has global relevance.
You also need to know what time they are most likely to be available to attend a webinar. Experiment with different times and days to find out what works best for your target audience.
According to GoTo Webinar, 10 and 11 am are the best times of day to schedule your webinar and maximize attendance. They also report that Wednesdays and Thursdays attract 26% of attendees, which accounts for more than half of total webinar attendance.
The downside to relying solely on these numbers is that there will be more webinars competing for attendees' attention on these days and at these times. If that's something you can overcome, don't hesitate to use these statistics to your advantage.
Automated webinars are available to everyone at any time and you don't need to worry about the best time to broadcast your webinar. However, if yours is a live webinar, you'll want to make the timing as convenient as possible to increase attendance.
7. Create a Landing Page for your webinar
When people click on ads you run online or on CTAs on other pages of your website, they'll need to be directed somewhere to register for your webinar. Create a landing page specifically about your webinar for this purpose.
Your landing page should contain information about your webinar and content that emphasizes the importance of it. Keep the message clear and free of unnecessary fillers.
Make sure the registration form on your landing page has only a few fields and mongolia business email list completes registrations immediately when your website visitors click the call-to-action button. You can also add a button that allows website visitors to share the link to your webinar landing page on social media or via email.
8. Advertise through social media
Slideshare is owned by LinkedIn, but it already has an audience that easily signs up and attends webinars. Promote your webinar on Slideshare to increase registrations and attendance for your webinar.
With Facebook, you have the advantage of setting up target audiences for your ads with incredible specificity. You can also get people to register for your webinar through Facebook Messenger. This is a tip worth exploring because of the huge engagement rates Facebook messages receive. The average Facebook message open rate is 50-80%, with an average click-through rate of 20%. These are impressive rates that you don’t want to miss out on if you want to increase your webinar registrations.
9. Write a blog about the topic of your webinar
Blog about topics related to your webinar, but not in so much detail that your readers know everything that is covered in the webinar. Include a call to action specific to your webinar. Make your webinar the answer to the questions and issues you leave hanging after your audience has read your post.
If you start writing these blogs early enough, the feedback you receive can be valuable in developing your webinar.
The good thing is that after the webinar, the blog post doesn't become a waste. Just change the call to action and you've got an evergreen blog post.
Additionally, guest post on other blogs that focus on topics related to your webinar to expand your reach and increase registrations.
10. Take advantage of collaborations for advertising
The great thing about collaborations is that you don't need to have all the resources to get all the signups you want. Leverage your network of blog owners, similar brands (not necessarily your competition), etc., with whom you share a similar audience.
Daniel Waas says he has seen an average 25% increase in signups, with 34% of signups coming from his partner using this technique.
Consider reaching out to brands that have a large social media following or are well-known. As long as you offer a win-win proposition, they will consider it. Do this and watch your signups increase.
11. Use an “Add to Calendar” feature
