Converse reputation scandal
How they handled it? With an official statement saying british whatsapp number that the accusations are not true. Was that good enough? Well, you can see this information within Determ.
You can easily track how the sentiment changes, over time, what people are saying and how Converse is handling the entire situation.
To Sum Up
As said, having to deal with a PR crisis is never a happy event. A good PR crisis management approach would be to take as many data as possible into consideration, when outlining a crisis strategy. In this context, social listening tools are an incredible source of unbiased information that you can use to prepare your plan throughly.
Crises will always happen, this is something that we don’t have much influence on, but what we can control is how we deal with them.
If you’d like to learn how to mitigate a crisis with Determ, book a demo with one of our experts and we’ll make sure to provide all the info relevant for your industry.
