Here is what happened:
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Yes, it is exactly what you think it is. Someone buy whatsapp data from the American Red Cross decided to get slizzered, just like in the song. Rumor has it that someone was most likely also popping bottles in the ice – like a blizzard. Sounds funny? It actually was. That someone turned out to be ARC’s social media specialist who simply forgot to log out of the organization’s Twitter account. We can not blame them – it was a Tuesday after all!
The organization took a humorous approach to this mistake and later on published this follow-up tweet:
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What is also funny and inspiring is that the Dogfish Head brewery joined this hilarious online discussion and encouraged people to start spreading the #gettingslizzered hashtag and donating to the charitable organization based in the USA.
This example seems to be one of few exceptions to the rule when it comes to the negativity that crises usually bring to various companies. American Red Cross even experienced a significant rise in donations after this whole situation had unfolded.
What ARC did right:
