You need to know if there are some additional potential problems you should address or if your efforts to mitigate the crisis are making an impact. By making custom reports you will be able to isolate the problem, focus on solving it, and learn from this experience so it doesn’t happen again.
For instance, sentiment analysis allows you to track cambodia girl whatsapp number whether the public reaction is still negative or if it’s moving towards a positive, or at least neutral sentiment.
crisis communication strategy: dove sentiment analysis
Sentiment analysis chart for Dove during a crisis in 2017
You can choose an automatic, effective, or manual sentiment. The automatic sentiment is not 100% correct because the computer can’t recognize sarcasm, for example. However, it’s a starting point. From there, you can go ahead and explore the scroll through negative mentions and make sure they’re classified correctly. If not, in Determ, you can manually change the sentiment.
Another thing you can do in Determ is use automated actions. For example, you notice that it’s marking all mentions with a certain word negatively, which you perceive isn’t negative. With automated actions, you can program the tool to automatically change the sentiment of all the mentions with that word.
