GameUse third-party

[leadseodata]

HANDPICKED RELATED CONTENT: What It Means to Get Branded Content RightLeverage data-driven content to leapfrog other brandsYelp, another leader in data-informed content, earned a placement in this excellent New York Times piece on the decline faced by Chinese restaurants:Did other companies have data that showed this trend? Real estate companies? Restaurant suppliers? Fortune cookie makers?Restaurant data from Yelp fits. But beauty, wellness, and food data? The company’s first Trend Forecast Report in those categories earned pickups from Adweek, Pop Sugar, Bustle, and more. Surely, other brands more relevant to cosmetics and style could have shared this data.

Similarly, The Atlantic explored the rise of bathrooms in America taiwan mobile numbers with data from Zillow:Imagine the home improvement brands, interior design sites, plumbing companies, et al. that could have shared data to shine light on this trend.When brands are willing to tell stories through their data, they can earn press disproportionate to traditional brand awareness coverage. They also can differentiate themselves from their competitors. Strava, a fitness monitoring brand, was featured in The New York Times over its bigger competitors like Garmin or Fitbit.

PushShift.io was featured over all other social listening tools in this article on NBA TV watching by FiveThirtyEight.HANDPICKED RELATED CONTENT: Rant Alert: Content Marketers Must Up Their Data data to tell relevant storiesNot all data is the same or as interesting as the examples above. But what makes data-driven storytelling accessible for brands is that just like those media examples, you can even use third-party data to create your brand’s content.Even though the data originates outside of your company, your newly created content should still feel on-brand.