How to send SMS with company name and link

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But is there anything else that your SMS campaign should include? Links are undoubtedly vital to achieving the desired conversion. 48% of consumers start their purchase research with searches from their smartphone, according to SmartInsights. This could lead to several hypotheses:

Upon receiving your message, the user will open their browser and navigate through your website until they reach the landing page of the offer.
Once your message is opened, the user may keep you top of mind . However, it is unlikely that they will waste time looking for you and end up converting.
Do you believe in the first hypothesis? The success of a campaign does not lie in sitting and waiting. The solution, therefore, in addition to sending SMS with the company name, would be to include a link that directs the user to the exact landing page. This way, the conversion would be more likely to take place. That is, as long as you have followed the best practices buy email database for communicating with SMS Marketing.

1.- Rely on a professional platform

First of all, you should know that to send SMS with a company name you should rely on professional SMS Marketing platforms . In this case, it is best to register with MDirector to have access to all kinds of SMS Marketing advantages that you can also combine with your emailing strategy .

2.- Choose the type of campaign
Once inside, the platform itself will allow you to develop several campaigns:

Email and SMS Marketing.
Landing Optimizer.
CRM Retargeting.
As explained in the previous webinar, you can combine SMS with email. To learn how to send SMS with a company name, you must click on the first option.

Once in the menu, in addition to viewing your most recent activity, you must go to the “Create shipment” tab , where the following menu will be broken down:

E-mail.
A/B testing.
SMS. Choose this option.
SMS/Email.
3.- Personalize your SMS
Send SMS with company name

Choose the name of the campaign you are going to send. This name will only be visible to you, so choose the one that best helps you locate the campaign.

Next, it's time to decide how to send SMS with a company name. It's best to keep the sender's name short and identify the brand. You should also indicate the labels for your message that will identify your messages.

Finally, you will have to write the body of the SMS. These messages are sent in 160-character increments, so when this number is exceeded a second sending is made. Remember to include contact information, links and all the information regarding your campaign.

4.- Recommendations for links
Send SMS with company name

Here are some basic tips you should follow regarding links: