Virtual influencers Dentsu's new proposal to help brands take off in the digital world

[rUparaHmaN017]

Dentsu Singapore has launched a new service to help brands create their own “virtual influencers ” to inspire their customers . At a time when the metaverse seems to be the next technological destination , the agency has started this project, known as Dentsu VI , with the aim of generating digital identities tailored to the needs of each client.

Inspired by today’s prominent influencers , Dentsu already introduced its first character in March, dubbed Rumi . Now, the agency is creating a full cast of avatars using a combination of list of 1000 cell phone numbers live actors, motion capture and computer-generated imagery (CGI) to bring the characters to life in real-time interactions across different channels.

According to Stan Lim, creative director at Dentsu Singapore, the agency aims to make it easier for brands to go digital and to "put a more human face " on their online presence.

“We realized that the capabilities that motion capture offered us were becoming more and more relevant. Brands are becoming more digital in the way they relate to their consumers and we saw the need for them to humanize their interactions with the public. So we put all that together and created a solution,” Lim told Adweek .

Rumi, a loving and shy influencer
The Rumi avatar was designed, the company explains, to appeal to Generation Z consumers in particular. For this reason, its appearance was inspired by popular characters and celebrities known among younger generations.

rumi dentsu
In fact, to create Rumi 's body , an actor was hired to imitate the character's expressions and modeling software created for video game design was used . "She is very affectionate, she is a little shy, she is a little nervous about her identity, but she always remains positive about what she doesn't know," Lim admits.