The title is the name of the product, something that has become a standard on this type of pages.
Different contact channels are included to help and gain the trust of users.
3.- Michael Kors
landing pages to sell Michael Kors accessories
Michael Kors, on the other hand, opts for a very different way of displaying product landing pages. As seen in the example of these shoes, when you reach the landing page, a window opens containing all the elements necessary to make the purchase :
A descriptive paragraph.
Several images showing different perspectives of the shoe.
The call to action button highlighted on a black background.
A list of options that any user can perform: add to favorites, share, see more chile whatsapp phone numbers details and locate the product in a physical store.
4.- Unequal
Landing pages to sell Desigual accessories
Desigual 's landing pages for selling fashion accessories have a similar structure to Tous's landing pages, although they show two linked photographs instead of just one. In addition, the featured images are initially photographs in which people can be seen with the product, in this case, a bag.
On the other hand, in this landing page, both the price and the call to action take on greater importance. Another less prominent call to action has been included, which gives the option of searching in-store for all those who do not want to buy online.
5.- EMP
landing pages to sell EMP add-ons
EMP is an online store for t-shirts and accessories that maintains the pattern that has been seen in both Tous and Desigual, choosing to dedicate the entire content area to the product in which it highlights two columns :
A photograph of the product, in this case a cap, accompanied by a selection of images that can be clicked to view larger images.
The name of the product and the logo of the brand to which it belongs since it sells products from different brands.
A call to action stands out as the only green element on a page created in red, white and black. In addition, the button text, “ Add to cart ” is standard.
The only thing that differentiates this page from the rest of the landing pages for selling fashion accessories is that the general advertising of the page remains in the background, which can cause the user to lose their attention on the product.
6.- Guess
landing pages to sell Guess accessories
Again, Guess repeats the typical landing page model for selling accessories in two columns :
A prominent space for the product image with a small menu, in this case below the bracelet, with other photographic versions.
A right column with the title, which is the name of the product, the price, a brief description and the call to action that maintains the same copy as the rest. In addition, in this column the icons for sharing on social networks or by email are added.
As you can see, product landing pages are consistent across almost all brands that use this type of space as a landing page, a structure that works for a user who knows what they have to do in each case to make the purchase.
Do you sell fashion accessories and don't have an e-commerce site where you can sell your products? With MDirector Landing Optimizer you can create personalized product landing pages that follow the same key points we have outlined.
A prominent headline that includes the name of the product.
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