In a marketing process, there are numerous processes that can be automated without compromising the results. On the contrary, with marketing automation, you save time and ensure that the steps of the process are completed regardless of whether there are people in the office, whether it is a business day or during business hours.
One of the tasks that can be automated is sending marketing emails. When sending marketing emails, you can create a flow with different emails depending on the recipient's reaction.
Marketing automation is a set of actions put into practice to save time and money by standardizing processes in an automated way.
To make things easier, let’s start with an example. Let’s say you have a campaign on Google or Facebook/Instagram to attract leads to your business.
When a new lead comes in , if you don't have an automation system yet, you'll need to write an email or pick up the phone and call them to make the first welcome contact. Monitor whether the lead opens the email, receives it, responds, and make a note in your calendar to follow up and make sure no one is left behind.
With marketing automation, you can schedule an email to be sent to a new lead without the need for human intervention. What's more, you can create a flow defining what will happen if the lead opens the email in the next few hours, what will happen if they ignore your email for the next 7 days, and which email templates will be sent in each situation. All personalized with the lead 's name variables and other variables that can be added to the email to convey naturalness and personalization.
All of this is only possible because there are technologies and software that make it possible to design these processes, according to the needs and reality of each company.
Imagine needing a professional to carry afghanistan phone number data out each step of the marketing process? With automation, you save time and money and your team can focus on important tasks that cannot be automated, such as personal sales, negotiation and customer relations.
Today, Afterpix works as a partner agency of RD Station Marketing , one of the most complete marketing automation software in Brazil and perhaps in the world. There are currently more than 30 thousand customers and countless success stories from users.
With RD Station Marketing, you can:
Create an email flow with configuration of several variables;
Create conversion landing pages (lead capture, registrations, registration confirmation, sales, etc.)
Create forms and integrate them into websites and landing pages ;
Create subscription pop-ups for specific website pages;
Integrate the WhatsApp button into the lead registry and make it available on the website;
Optimize websites for search engines (SEO);
Schedule social media posts;
Monitor the performance of social media posts;
Create lead capture ads integrated with the lead registration and management system ;
Personalized Instagram bio link with monitoring and statistics;
Creation, customization, sending and statistical monitoring of e-mail marketing;
Creation and configuration of audience segmentations for email;
Lead Scoring and lead tracking (features that allow you to monitor lead engagement , according to the number of interactions on landing pages , website pages and email marketing);
Various analysis tools to discover the most visited pages on the website, the main conversion channels and devices most used for conversions;
Integration with RD Station's own CRM system , which for B2B companies is an incredible tool for managing sales processes.
These are just some of the features that can make your company's marketing much more professional and automated.
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