Reach more potential customers with advertising

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3. What type of content do you want to create? If video isn't your thing, a blog that drives traffic to your store might be for you.

4. Where is your competition? If most of them are on one channel, it could be a sign that that platform works for your niche. However, finding a less saturated digital marketing channel could give you the opportunity to stand out.

5. What budget and time do you have? If you think investing in Facebook or Google ads will attract potential customers to your physical store, try setting a budget limit and measure the results. There are campaigns that are not profitable in the short term, but they attract customers who end up buying again and again over time.

Execute your digital marketing plan
Once you know where your audience is, it’s about reaching them in the right way and with the most relevant message. With a good digital marketing plan, it’s easier to identify market segments and reach them with a consistent message across all channels.

In the long term? The result is a stronger brand image and italy telegram data a more profitable business , since you can focus on the tactics that will generate the best results.

Ecommerce strategy: digital marketing, video example.
Source: YouTube , The Rybka Twins channel

Gymshark’s marketing plan in the early stages of the company was to recruit fitness influencers on social media. These influencers would appear in videos using their products in workout routines, which boosted brand awareness… and sales.

2. Personalization (or how to immediately connect with your target audience)
Consumers are tired of being just another number and 76% value the emotional connection with the brand when making a purchase .

That's why Spotify uses personalization to get millions of people to interact with its platform by offering them a visual and dynamic summary of their listening habits each year that they can share on social media.