Posting too little or too sporadically

[rokassha.k.h@11]

Related to the two previous points, if you don't worry about listening to the needs of your audience you will be missing out on one of the main advantages of social networks for companies .

Likewise, another piece of advice that you should listen to and that we find on the Internet in many blogs dedicated to the topic of Social Media, is to take advantage of the two-way nature that this channel provides us to relate to our environment and build customer loyalty.

Over-posting
Keep in mind that you are not the only one on social media , there are hundreds of thousands of people posting continuously.

For this reason, a brand's strategy should not consist guatemala mobile phone numbers database of drowning its audience with content, but rather prioritizing quality.

This is a very common mistake, especially on platforms like Facebook.

Having changed their algorithms a couple of years ago, severely restricting the visibility of company pages, many have opted to increase the quantity of their posts rather than improve their quality.

Quantity is always important if it is not at odds with quality and we do not fall into excess.

We are talking about the antithesis of the previous point, to which little needs to be added.

If I post once or twice, disappear, and then come back to post again after a while, I'll just drive people crazy.

Wanting to be on all social networks
“He who tries to do too much, does little ,” my mother used to tell me when I was little.

Sometimes, in our desire to be more visible, we tend to want to be present on a large number of platforms without really considering whether we are going to have the professional, economic or logistical capacity to be able to minimally manage them.

This means that, despite being able to do well in one or two places (the ones that suit us best), due to our ambition we end up not being anywhere.