Just like with product reviews , people look for company reviews when applying for jobs.
The experiences of current and former employees are an important factor in how job applicants view you as an employer.
Job seekers look for reviews on company review sites like Glassdoor, Quora, Indeed, CareerBliss, and Kununu. Of course, Google and Facebook also include employee reviews, although they don’t have a specific branding for it.
Glassdoor example:
Candidates are likely to look at your website and career pages, perhaps even your social media.
If you don't display positive company reviews on your career kazakhstan phone number list page, you're missing out on great social proof content.
I know what you're thinking. Isn't it common for companies to have negative reviews?
Well, that may be true, especially if you look at external review sites.
Bear with me – I’ll show you how to leverage business reviews, but first let’s look at some stats.
Statistics on company reviews
Fractl surveyed people who had written a company review for their previous employer. Here are some of the most interesting findings.
After leaving a job, people usually wait a while before submitting a review .
Negative reviews are often about management , bad bosses, and employee turnover.
More than 10% of reviewers lie or “stretch the truth” in company reviews.
More than 50% gave 1 or 2 stars in their review of their former employer.
Only 5.7% left a 5-star rating on their former employer's review.
Most people are affected by negative reviews when looking for a job.
Oops! There are many things that are out of your control and can damage your reputation.
How to prevent this from happening?
Take care of the matter yourself
While company review sites are great for job searching, they can be a bit problematic for the employer.
It's easy for an employee to turn to Glassdoor and other review sites when they feel bad about their job.
Dissatisfied (ex)employees who post negative reviews online do real damage to their employer's brand and image.
If the employee has already left by the time they write a review, there is nothing you can do about their bad experience.
If your former employee leaves a negative review while feeling emotionally unwell, he or she may even lie or exaggerate in the review.
Even if the feeling passes, the review will be online and can be viewed by job candidates. It may deter someone from applying to your company if they see negative job reviews.
That's not good for you.
Now, I've focused quite a bit on what ex-employees do. But the truth is that as an employer and a boss, you have to take responsibility for things like this happening.
There will be no negative criticism if you do things right.
How do you make sure your management style and work environment are good enough so that no one feels the need to criticize you online?
By collecting feedback regularly, you can not only react to problems, but also collect company reviews yourself.
It can be a tiring process to collect feedback manually. But there are tools that can help!
Benefits of review and feedback software
How to make the feedback process as smooth as possible?
With feedback software!
By connecting feedback to review collection, you can easily obtain social proof and marketing materials for recruitment campaigns.
Let me introduce you to Trustmary. Here are the benefits of implementing Trustmary as a feedback and review system for your organization.
1. Get honest feedback
Few people feel comfortable starting difficult conversations.
If your employees have to come to you with feedback (positive or negative), chances are they never will.
They are more likely to keep those opinions to themselves or, at most, complain to a coworker.
But if they have the opportunity to leave anonymous feedback through an easy channel , you're much more likely to get them to speak up.
Plus, it's easier for your employees to be completely honest if they can write down their feedback, rather than talking to you face-to-face.
anonymous feedback is easier to give
