This study was conducted based on more than 22.6 million visits to e-commerce platforms of 100 retailers in the US.
Email marketing, a seal of security for traffic and income
To the surprise of many (or perhaps not), email marketing is among the best performing media . According to the study, email marketing generated 17.8% of total sales during Black Friday 2016.
In fact, email marketing only managed to stay in that position because wholesale email list direct traffic and search engine ads remained in the top positions according to the survey sample.
This demonstrates the solid growth of email marketing as a traffic and revenue generating medium. If you are a regular visitor to our blog, you will know that we constantly touch on and maintain that the popular - and unsubstantiated - claim that email marketing is a rusty medium destined to disappear is completely and utterly false.
In fact, it is this same Adobe study that infers that 1 in 5 online sales are generated from email marketing strategies, a percentage that has risen by 33% since 2015 compared to the results of the study generated last year.
In the end, Black Friday is a symbol of money
According to Adobe, sales grew by 21.6% compared to the previous year, reaching $3.34 billion on Black Friday. A huge amount in which e-mail marketing has played a very important role, considering that more than 80% of online transactions during the year in the US are generated on those dates.
If you don't know much about Black Friday (and its derivatives), it is an originally American event (which always takes place after Thanksgiving in the US), which became part of the world's calendar as one of the most attractive dates for online sales and promotions, being the prelude to pre-Christmas shopping.
The use of email marketing in the video game industry [Interview]
In Latin America and particularly in Spain, thousands of retail companies take advantage of the Black Friday window to attract new and old consumers and offer exclusive discounts .
Black Friday branding is so powerful that it even aligned its efforts with other similar dates, such as CyberDays , a series of online events that offer great discounts to users three times a year through the platform referred to as official.
