Share
When we talk about achieving results through Marketing, we always try to remember that there are no magic formulas to achieve them. To do this, you need to know all the Growth Hacking strategies and test them based on the reality of your company.
As one of our pillars is to reduce bureaucracy and make the world of marketing and its language accessible, we will immediately demystify this term in English.
Growth Hacking, according to Sean Ellis , is nothing more than telecommunications email list experiment-oriented marketing . In other words, seeking growth for your company through experiments, analyses and attempts.
Thinking about helping you with this, I have separated 19 Growth Hacking strategies, also known as 19 traction channels that can help you optimize your company's results.
Keep reading!
Traction channels and Growth Hacking strategies, how did it all start?
First of all, it is very important to understand how traction channels and Growth Hacking strategies began to be used as a great possibility in the world of marketing.
Maybe you still don’t know the book “ Traction – A Startup Guide to Getting Customers ”, loosely translated, “Traction – To direct towards growth”.
If you haven't read it yet, I suggest you include it in your list of important books for the future of your business, ok?
The authors, Gabriel Weinberg and Justin Mares, interviewed founders of successful startups and were able to define the 19 traction channels that a company should try in its search for good results.
Now that you know how all this came about, let's get down to business. Get to know the 19 traction channels:
The 19 traction channels as multiple possibilities for Growth Hacking
Now is the time to learn what the strategies are and how to explore them. Remember that it is very important to always take into account the reality of your company .
Furthermore, before creating expectations based on the results of other companies, remember that just because something worked for another business doesn't mean you'll get the same results with a particular channel.
You can't know which ones will work best before you test them, so the best thing to do is to test them all and find out.
1. Influencer Marketing
This first Growth Hacking strategy goes against the influencer wave .
You know that Instagram profile you follow? These are the famous digital influencers .
