Offer co-design options

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By showing participants their options and their potential influence on the website, they can gain an overview more quickly. This makes it easier for them to place the information they are currently reading in context and increases their understanding. Examples of this come in many variations: everyone is familiar with the progress bar that you see when filling out your profile on LinkedIn . But it can also show the limitations. When filling out forms, you regularly receive instant feedback: simple instructions on what you should or should not fill in.

instant feedback blogger
Instant feedback when creating a profile.


mood board pinterest
Moodboards on Pinterest.

Co-design, nowadays often (incorrectly) called co-creation , is the creation of a joint design from the collaboration between trained and untrained designers. Untrained designers can be, for example, the residents of a project, or of course people who are looking for a new house. By using the local expertise of residents, information can emerge that would otherwise have remained unknown.

You can do this in a simple and concrete way by south africa phone data integrating the social media Pinterest , for example . A bit more work is to build a configurator into the website. The best-known example of this comes from our Swedish friends Ikea: the kitchen configurator .

kitchen configurator

Hyperlocal content
Hyperlocal content consists of two dimensions: geography and time. The higher the content scores on these two dimensions, the more relevant the information. So make sure that the information is both recent and locally relevant. It takes a lot of time to make sure that all information is recent, but fortunately there are a number of tricks for this that we are seeing more and more often.

Plugins are the key to this. Fortunately, information about a certain concept or place can be found on the internet. By linking to blogs, you can find extensive and relevant information about a certain subject. However, the most recent news can be found on social media. Of course, Twitter and Flickr are extremely suitable for this, but also the social media search engine Kurrently . This collects all social media updates for you at once.