Prevent missing visitors with the language setting

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Suppose you are a painter and only operate in Amsterdam: then you want to target people who live in Amsterdam, but also people who search for Amsterdam. For example 'painter Amsterdam'. You do not want to show your ads to people who are looking for a painter in the rest of the Netherlands. If you are a webshop that delivers throughout the Netherlands, then of course you also want to be visible throughout the Netherlands.

You can also exclude locations. Suppose you are a temporary employment agency, and you advertise vacancies in Limburg. You do not want to target your ads to people who are looking for a vacancy in the rest of the Netherlands. In that case, you can use the exclusion method. The result is that your ads will not be shown outside Limburg, or to people who use 'Noord Brabant' in the search term, for example.

Take advantage of these targeting methods. By effectively targeting by location and excluding locations, you ensure that your ads are only shown to the people you are relevant to. And that way you prevent waste .


Are you targeting a Dutch audience? Then it seems uk phone data logical to target only the Dutch language. However, you will miss out on visitors. People who do not have their language setting set to Dutch, but who are located in the Netherlands, will not be reached. If you target your campaign to the Netherlands and set your language setting to all languages, then you will reach all people who are located in the Netherlands and who have a language setting other than Dutch.

4. Never target your campaign to all networks
In Google AdWords you have three networks that you can target in your campaign:

Google Search: Google Search, Google Shopping, Google Maps, Google Images, and Google Groups.
Google Search & Google Search Partners: Google Search and sites that partner with Google to display ads, such as Vinden.nl and Startpagina.nl.
Display Network: Google sites such as YouTube, Blogger, Gmail and thousands of partner websites across the Internet.
Google allows you to target your campaign on all three networks at once, but this is strongly discouraged. When creating a campaign in the editor, Google automatically activates all networks, so pay close attention to this. If you have all three networks running in a campaign, you will notice that the Display Network will increase the costs considerably and you may regularly run into your daily budget. In addition, the setup of your campaign is probably tailored to the search network and not to the Display Network, which means that the Display Network is not being used optimally.