Decision-making processes in B2B SMEs can be lengthy,

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often requiring approval from multiple levels in China. Focus more on providing useful information and support without overwhelming the customer. Being patient and understanding of the customer's needs and being flexible with proposals or services will show your company's sincerity and adaptability .

Take a WeChat-based approach first for the reasons new zealand whatsapp resource we explained earlier, email will come later to stay in touch.
Maximizing interaction opportunities at the in-person trade show can help B2B SMEs expand their customer base, increase brand awareness, and gather market feedback in China, which ultimately drives sales growth. By following these more specific strategies, you will be able to engage more effectively with customers in China.

If you have any questions about participating in trade fairs in China, please feel free to contact us!To stay competitive in 2025, B2B SMEs must adjust their marketing strategies to adapt to new trends. Even with limited resources, it is possible to implement concrete actions to improve performance and strengthen customer relationships. Here are some tips to evolve your marketing efforts.