Never put accounts and campaigns in the name of the agency

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Anyone who has ever used campaign tracking will be familiar with it. Google requires consistency in the naming of UTM tags. If you do not adhere to this, Google Analytics will see a source with two different spellings as two different sources. This is why many companies will come across both e-mail and email in their source list every now and then . Not handy! This can sometimes go wrong, especially if multiple colleagues tag campaigns. My tip: use the Chrome Extension Google Analytics URL Builder . With this extension, it is a piece of cake to provide campaigns with the correct UTMs in a consistent manner, even in a team.

In the next part I will tell you how to measure 'social referral traffic': visits to your s



a program that allows online marketing agencies to obtain certification. This allows them to demonstrate that they meet Google's high standards regarding knowledge of AdWords and campaign management. Specialists who work for an online marketing agency can take exams for Google AdWords and thus obtain the GoogleCertified Partner status for their agency. You can check in Google's Partner Search Engine whether your agency has this status and for which subjects exams have been passed. Therefore, always work with a Google Certified Partner . Unfortunately, more and more (advertising) agencies are selling Google australia phone data AdWords services without Google certification, you do not have to accept that.

Make sure that the Google AdWords account in which your campaigns run is in the name of your company or organization. Many Google AdWords agencies do not do this and set up an account in their own name. Or even worse, they manage multiple campaigns for different clients in the same Google AdWords account. Google requires agencies to create a separate Google AdWords account for each client.

In addition, it is important that you are always the administrator of your own Google AdWords account. This way, you can deny the agency access at any time if you are no longer satisfied, and easily switch to another agency. Google sets various requirements for agencies when they sell Google AdWords services.