And the human in all this digital?

jsarmin · Post by **jsarmin** » Tue Jan 07, 2025 3:47 am

It is central, at the heart of the system! Humans are essential to the success of this digital transformation in sales and turnover.
The need for resources will be segmented into 2 parts.

First , a “ content production ” profile will be necessary. This resource can be managed by the communications/marketing department or the sales department. Its objective is to distribute clear and attractive content for your prospects. You will also be able to see the content that is interesting to work on: texts, videos, infographics, reports, testimonials, white papers.

Secondly , your salesperson. They will intervene if and only if the first resource produces the expected effects: the contact request. In short, your salesperson will be at the end of the prospecting or sales iceland phone data process to refine the need, provide the necessary advice, take measurements, discuss the appropriate offer, negotiate and finalize the sale... They are essential, in the sales process, to transform the digitally qualified contact who comes to you into a customer for your company!

The salesperson must evolve in his functions to integrate at the end of the tunnel or sales path:

Commercial or digital? Building on the experiences carried out:
Family group:
I want to be very concrete and base this article on the reality on the ground. Let's take the example of a family group of 100 employees specializing in home improvement. We have been working with them for 3 years. Our mission: to increase the number of contacts, the number of quotes and, ultimately, the number of sales.

The strategy of this group is clear, we first generate a flow of contacts to feed the teams in place, judge the quality of the projects and the commitment of the prospects, bring a technical eye to the project and then sell. Once the process and the methodology are tested, the saturation of the number of contacts triggers the recruitment to take care of the unprocessed leads (at D+48) to continue to commercially develop the company.