How Do You Choose Between Social Platforms?

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If you're not sure where to begin, Wix has a good primer on the various platforms and their audiences. Beyond that, there are a few questions you can ask yourself to help determine where to focus your social media recruiting plan.


Social media recruiting

Most companies have to choose which social platforms provide the best recruiting ROI.

• On which sites can we find our target audience? Don't waste time and cameroon whatsapp phone number resources reaching out on a site your target demographic simply doesn't visit much. You can find out which sites to target by asking employees, customers, and clients which sites they use.
• On which sites is our brand showcased most effectively? Having your company brand well-represented on a social media site is a terrific prelude to your social media recruiting strategy. Don't ignore sites where you're still building your brand, but at least at first, you can focus recruiting on social media where you already have a strong brand presence.
• Which sites are best-suited for the type of posts we want to make? The different social platforms were built with different types of posts and conversations in mind. Focus on sites that specialize in the types of posts your company uses most for branding and recruiting, whether that's short announcements, in-depth posts, videos, or imagery.



Is Your Company's Blog Considered a Social Platform?
Whilst your company blog isn't a substitute for a strong social media platform presence, it should be considered as an important social media platform and therefore as an important platform for social media recruiting. The actual work involved is somewhat different than what you do with other social media sites, however. Cultivating relationships with leading bloggers in your industry can greatly extend your blog's reach, as can guest-blogging and bringing in guest bloggers (and their audiences). Interacting with readers in comment threads is as important with your blog as it is on your social media posts. And of course you can use your company blog to announce important job openings.