I present often on how to get people interested in jobs, otherwise known as employer branding. While this particular presentation focuses on getting people interested in boring, gross, and generally just dirty jobs, I always get the same question:
How do I get people interested in a dead end job?
Well, maybe not exactly that question but something like it. Maybe it pays peanuts, perhaps georgia whatsapp phone number there are no real benefits. It might even be a job people would rather not do (like work) but every audience member in every city is no doubt thinking, as I break down candidate personas, employer branding campaigns and editorial calendars for recruitment marketing:
Sure but this won’t work for MY JOBS.
Yeah, it will. Here are some practical ideas to get people interested in any job, anywhere, at any time, given by other audience members (read: real recruiters) when I stuttered and stumbled my way through an answer:
For a $10 an hour job with no benefits.
“For people who want to fight the man or who have no desire, your job is to give them something to look forward to.” That could be something as small as free sodas in the break room or as a search for meaning (ideal for non-profits or even recruiting firms teaching new grads how to manage their career during an internship). One recruiter shared how he simply told applicants they could wear what they wanted and listen to all their own music while packing boxes in the warehouse, a less than a glamorous job for sure, and one no one was knocking down doors to get.
For people who would prefer not to have a job at all.
Despite the renaissance being long over, there are many artists still in our midst. For those who would rather sketch or sing, your “lame” job may offer the perfect solution for their desire to pursue their art while still feeding themselves or their family.
10 Ways to Draw Interest In A Lame Job + 50 Benefits People Love
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