Social Media Pitfalls – And How to Avoid Them!

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Many businesses think they can skip the hard work of social media by using bots to do the hard work for them. But automated messages simply don’t have the same impact as a genuine message from a human – and it can be argued that they’re actually worse than nothing at all. For example, the automated tweets thanking other accounts for retweets can be perceived as impersonal or even lazy.

If you don’t have the time or energy to do the job right, perhaps it’s better not to do it at all. With social media, there are unfortunately no shortcuts.

Getting down with the kids

Picking the right tone for social media can be tricky, but there’s nothing worse than seeming try-hard or patronising. Be careful with use of slang, and make sure you fully understand memes or jokes before pressing send. You want to strike the balance between professional and personal here.

Being annoying

While it’s certainly important to remain active on social media, clogging up greece whatsapp phone number everyone’s feed with hundreds of repeat posts a day is a surefire way to get yourself unfollowed.

Aim for consistent but steady posts to remain in the consciousness without seeming desperate or needy.

Only using it when you want something

If your account is solely about recruitment, people who aren’t looking for a job will have no reason to follow you. Try to keep it varied and interesting, and make it a fun and useful account to be following.

Sticking with only one strategy

A good social media manager will experiment with lots of different methods to find out what works best for the company. Trying lots of things to see what sticks is certainly more efficient than sticking with one strategy that has yielded only mediocre results. The good thing about the fast-paced world of the internet is the ease with which new strategies can be employed and then ended. Take advantage of this.