The benefits and weaknesses of artificial intelligence in content production
Text-generating AI leverages the work of a content creator by assisting and speeding up the writing process at different stages. When used correctly, it can be a significant help. Below are a few examples of how a content creator can leverage AI in content production.
to get over the so-called blank paper block
to map topics at the title level
choose a suitable search term
to create a raw version that is enriched
to produce longer content faster.
Although AI can assist content creators in the above-mentioned tasks, it is not a perfect assistant. At least for now, AI still has weaknesses, a few examples of which are listed below.
Weaknesses of artificial intelligence:
doesn't speak Finnish fluently
doesn't know the company's buyer persona
cannot search for information online myself
cannot take a stand or "think".
For these reasons, AI cannot fully replace the malta phone data input of a content marketing expert into content production. Not now, and perhaps never.
Summary: Artificial intelligence is changing the content production process and increasing the need for content expertise
As we have discussed, text-generating AI will revolutionize the content production process, but it will not eliminate the need for good content marketing experts. On the contrary; AI will make content expertise even more important than before and increase the need for high-quality content production.
Artificial intelligence can help content creators:
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