However, I found there are a few core responsibilities that are universal to the role.1. Market resear wallis and futuna islands email list 100000 contact leads chwhen diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends.It’s their job to get into the minds of the customer, understand their pain points, and then figure out how your product can appeal to them.2. Positioning and messagingonce your product marketing manager has a clear idea of how your product can help your ideal customer, they’ll work on creating clear product messaging and positioning.

Ideally, your product’s position and message are what will make your product stand out from the crowd. So, it’s important your pmm has done their research.3. Create your go-to-market gtm strategywhat is a marketer without a marketing strategy?Just like your content marketer is tasked with creating and ensuring the success of your content marketing operations, your product marketing manager is al