How to choose a course
You can get a sought-after profession without a bachelor's degree . The educational market offers courses for specialists of various levels of training. Some training programs cover individual blocks of the specialty in 4-6 lectures (for example, they teach how to create conversion landing pages) albania phone number resource while others spend a whole year immersing you in the specifics of digital marketing.
The short guide below will help you choose a school and curriculum without wasting your time and resources.
To find the best learning model for you, answer a few questions:
What do I want to get in the end? What kind of specialist do I want to become?
How much time can I devote to training?
What format is convenient for me to study in?
What educational documents do I want to receive upon completion of my studies?
Am I willing to pay for tuition?
Is an internship/job placement necessary after the courses?
In addition, when choosing a course, pay attention to a number of other points:
The level of preparation of the listener. Obviously, a newcomer to the digital sphere and a marketer who has decided to improve his skills need different training programs.
Depth of preparation on the course. There are courses on the educational market that will cover only one area in 1-2 days or make a gentle excursion into the profession. They are suitable if you need to quickly "expand" professionally, as new tasks have appeared. Or you need to decide what you want to do within the field. No less in demand are advanced programs that immerse you in the industry and help you grow from zero to pro in 400+ lessons.
Mentoring. Choose to study independently or with a mentor. Feedback from tutors and teachers can be in both options, but if you want clarification of the subtleties, choose to study with a mentor.
Teachers. Practitioners (and preferably narrowly focused ones) will teach the niche aspects of the digital marketer profession better than specialists in general marketing theory.
Let's look at what paid and free courses in Russian and English are available to beginners and specialists.
A selection of free courses
Free courses are mainly basic programs for training Internet marketers from scratch. They provide initial knowledge in the profession, the basics, with which it is easier to choose a direction for further development.
The main disadvantages of such courses are: small depth of immersion, limited set of tools, minimum practical classes and feedback. Advantages: no training costs, structured curriculum, universal skills.
In Russian
Internet Marketing Basics: Getting Started in the Profession
Who teaches: Netology Who it’s for: Beginners and those planning to change their profession. How long to study: 6 lessons. What you’ll get: A certificate of completion. What they teach: An excursion into the profession. The tasks, hard and soft skills of an internet marketer. Basic analysis of marketing data. The “Working day of an internet marketer” simulator.
Internet Marketer. Free
Who teaches: GeekBrains Who is it for: Beginners. How long to study: 6 online lessons. What you get: Basic knowledge of the profession and its main tasks. No certificate. What do they teach: This is an introductory course in internet marketing. Provides general information about contextual advertising, social media marketing, SEO, web analytics, and digital content.
Internet marketing in 40 minutes
Who teaches: SMM.school Who it's for: Anyone who wants to improve their competitiveness in the labor market. How long to study: 8 video lessons. What's the result: A test on the material covered. No certificate. What they teach: They explain the connection between marketing and sales, introduce the main tools of digital marketing, teach how to analyze competitors and form a USP. An excursion into SEO, contextual advertising, SMM.
Internet Marketing Basics
Who teaches: Stepik Who is it for: Beginners in the profession. How long to study: 36 video lessons. What you get in the end: Certificate. What they teach: The program includes a wide range of topics: contextual advertising, digital PR, SEO, web analytics and website basics, community management, and others.
Free Video Course on Internet Marketing
Who trains: Internet agency "KOMPLETO" Who is it for: Beginners, small business owners. How long to study: 26 video lessons of 10-20 minutes each. What you get in the end: Certificate. What they teach: Basics of content marketing , basics of target audience segmentation, competitor analysis, USP.
Introduction to Marketing
Who teaches: Skillbox Who is it for: University graduates; those planning to change their profession or find a new direction for development. How long to study: 4 hours. What's the result: A career guidance test. What they teach: An excursion into the profession, basic knowledge of communication channels, brand management and performance marketing.
