This whitepaper can be used to generate leads, gauge interest levels, and even nurture those leads to make them more likely to complete a purchase.
Nowadays, an increasing number of B2B companies are introducing white papers, and from the customer's perspective, they are a well-received document germany telegram phone number list because they compile the information about the company that the customer wants to know.
By the way, the original meaning of white paper refers to an "official government document."
The name comes from the fact that official British documents had white covers, hence the name White Paper.
Why do you need a white paper?
As mentioned above, we recommend that companies conducting B2B business make use of white papers.
By utilizing white papers, you can create an opportunity for customers to learn about your company's services and products, and build trust. In addition, by "gifting" valuable information, you can aim for PR effects and brand power improvement.
In addition, if you have configured a mechanism to input user personal information such as an email address when downloading a white paper, user information can be obtained.
In short, it means "I'll give you my information in exchange for your contact information."
This method is of great benefit to marketers whose mission is to generate leads.
What types of white papers are available?
Introducing our company's services and products
This is a document that describes the overview, features, costs, etc. of a product or service.
Since it is about our own services, it is relatively easy to create and leads who are considering implementing it tend to download it easily.
Case studies
This is a collection of case studies from customers who have already implemented your product or service.
It takes time to produce, as it requires interviews and testimonials from customers who have actually adopted the product or service, but it can increase the likelihood of generating leads by giving customers a concrete idea of how they will use the product or service after it is introduced.
Event Report
This report summarizes the results of original research into products and services.
Although there are some costs involved in conducting market research, the production can be done with relatively little labor.
Since it is possible to approach a wide range of users, it is expected to be effective in increasing awareness.
Steps for creating a white paper
Now that you know who you should target and how you should approach them, we will explain the process for actually creating a white paper.
Set your targeting
When creating a white paper, it is important to clarify your target audience.
Consider who you want to create your white paper for, taking into account the user attributes mentioned above.
Being as specific as possible will help you understand your target audience's preferences and the information they want.
When clarifying your target, it is recommended that you create a "persona" as a fictional character model.
By defining personas in detail, such as age, gender, family composition, and how they spend their holidays, it is possible to create highly appealing content.
Set the theme
White paper topics are broad, so we recommend a comprehensive review.
By considering a wide range of topics, you can find the one that best suits your target audience.
For example, if you are creating a white paper for a company president, a good theme would be something related to business management, such as "Increase your sales by 15 times through cash flow management!", "The method that led to X company's V-shaped recovery", or "How to make the most of your business cards".
Also, by having a variety of themes available, you can create multiple white papers and approach different customer segments.
Decide on the story
Next is the whole story.
The reason for deciding the overall story is to create a flow for the white paper that will make customers feel motivated to adopt the service.
For example, for users who are considering adopting a service, we create a story to stimulate their desire to buy, such as sharing a success story before introducing the service.
By providing detailed information about "what can be achieved after introducing the service" and "the actual situation and background of users who have introduced the service," readers will feel more involved and be more likely to make a purchase.
