How important are tags for SEO?

[Habib01]

Types of informative content
Informational content typically takes the form of blog posts that serve to help users learn something or solve a problem.

Going towards more question-based terms, this type of content tends to be your guides, how-tos, and ultimate lists.


How to know if you need a family lawyer
10 ideas to remodel your kitchen
Why aren't you losing weight on strict diets?
Types of navigation and commercial content
Navigational content is based on users searching for a particular brand. Similarly, commercial content can target brand terms, but also terms related to the industry, type of business, or product category.

An example of navigational content is a contact page that points to “[brand name] directions” or even just the brand name.

Marketing content could target terms like “best law firm in Waco” or “Waco family lawyer” with furniture manufacturers in usa email list an optimized service page or home page.

If you're doing SEO for a business, they should ideally rank for their own brand. At the same time, focusing on business terms will attract users who are searching for a certain type of business rather than a specific brand.

Types of transactional content
Transactional content is content that appeals to users who are most ready to buy. You'll typically have less of this content, especially if you only have one or a few sales pages.

For e-commerce stores, this type of content will be particularly useful. You can optimize your product pages for terms such as:

“Buy [product]”
“Buy [products] online”
“[Product] discounts”
Optimize conversions and you are likely to increase sales through this type of content.