Brands have been realizing the importance of having “quality fans” who are going to comment on our posts, share, get involved and ultimately buy. These are the fans we want.
The importance of segmenting our audience geographically, by age, by sex, by interests, by consumer habits will lead us to carry out a strategy with actions focused on the most suitable social networks, so that they finally reach a successful conclusion with the objective that we have set ourselves.
If our actions are simply the result of fashion or “what others are doing” we will surely fail miserably.
Identify the strengths and weaknesses of your product
Once we know who we are going to target and what the interests of our buyer persona are , we must analyze our company from within using a SWOT analysis.
This analysis is a matrix that brings together the company's weaknesses, our strengths, the graphic design email list threats we may face and the opportunities that the market offers us.
Review the objectives of the social media plan
The second step is to ask yourself what the objectives of that social media plan are .
The objectives when creating a campaign must be clear: gain visibility, increase visits and generate more leads.
Below we offer you a series of points to keep in mind before you start creating content to promote your product.
Prepare the topics and plan the dissemination calendar
Once the three points above have been defined (as much as possible), it is time to think about the type of content we want to share to reach our target audience and that will help us achieve our goals.
- Board index
- All times are UTC
- Delete cookies
- Contact us