Make yourself a fan

[jisansorkar12]

It's not customers who make sales, it's fans. If you have a good product, customer feedback, and advertising on user-friendly channels, it's time to apply a few tricks and turn regular users into loyal fans.

This article is for those who want to know how fans differ from regular customers and how to create their own fan club.

Selling a Dream
Among equal competitors, a buyer is more likely to choose the product that will give him a dream. A kettle, a software package, and a car brand are ways to change your life for the better or become a better version of yourself. But advertising or high-quality assembly are not enough to create excitement around a product.

When Moleskine notebooks first hit the market, they weren’t advertising them as the vietnam whatsapp list finest stationery – they were selling “books that haven’t been written yet,” “notebooks for the modern wanderer,” and “the notebook that great artists used.” More specifically, they were selling three of the most popular dreams: writing books, traveling, and painting. People weren’t paying extra for minimalist design, they were paying extra for the opportunity to be part of that world.

Make yourself a fan 1

Unfortunately, not every product can become a religion. To do so, it must embody the values ​​of a certain group: only athletes wear such sneakers, only environmentalists take such bags on trips, and only the strong-willed drive such cars. Those people who share these values ​​will demonstrate this by purchasing them.

Common interests
People like to unite by interests. An ancient instinct tells us that it is safer in a group, and an ally is someone who is similar to us. Buyers united by a brand do not just want to use the same products - they find like-minded people. And in gratitude for this, they buy more.

Harley Owners Group clubs around the world unite Harley Davidson motorcycle owners, but their official goal is not to promote the brand. They promote a lifestyle associated with motorcycles. Meetings, events, banquets are held for members, and getting into this club becomes an honor in itself. And although Harley clubs do not sell anything, studies have shown that club members spend 30% more than regular customers and are happy to buy branded paraphernalia.

Make Yourself a Fan 2

Fans are not made alone. True passion is something you want to share with someone, and the presence of other fans only increases the degree of love.

Copying mechanisms
Millions of satisfied consumers can't be wrong. If a person is surrounded by fans of a brand, very soon he will become a fan himself, and mirror neurons are responsible for this. Evolution created them to speed up adaptation, they prompt us to copy the environment in order to seem like our own. The Internet shortens the distance between users, and strangers with their shortcomings and their choices become the environment in which we are immersed.