It’s easy to debunk this myth: Google’s organic search algorithm is different from its PPC marketing algorithm.
Paid search ads through Google can help your site in many ways, but they won't help your rankings.
4. Domain Age Ranking
Google frequently shoots down this crypto SEO idea. In fact, Google malta consumer email list Webmaster Trends analyst John Mueller responded to a tweet suggesting that domain age was one of the "200 ranking signals" by saying, "No, domain age doesn't help anything."
Older websites have more time to improve. A 10 year old website may have lots of relevant backlinks to their core pages. A website that is less than 10 months old cannot compete.
Older websites will rank higher, so age should be a factor.
5. Tabs Affect Rankings
This is an outdated concept: Google doesn't value content that is tabbed or hidden behind an accordion, for example, text is not visible when the page loads.
If your content is rendered in HTML, don't think it's any less valuable just because users can't see it right away -- Google can easily retrieve it without cloaking.
As long as Google can recognize the text, it should be given the same weight as non-tabbed copy.
Misconception 2
6. Google uses Google Analytics data to rank sites
Business owners are scared of this. Google Analytics .
I am concerned that Google will rate my site as low quality because my site-wide average bounce rate or time on page is so high.
They worry that it will hurt their rankings, but Google's ranking system doesn't use Google Analytics data.
Google Analytics data as a ranking component is difficult to police. Filters can alter the data, making it appear like a site is doing better than it actually is.
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