A/B Testing, Multivariate and Redirection

[bappymohammad]

Google Optimize Features
Uuuh... so many things you can do with Optimize! Basically you have the possibility to create a complete environment to do Conversion Rate Optimization (CRO). Let's see in detail:


Integrations with Google Analytics, Google Adwords, etc.
Advanced Targeting
Visual Editor
Reporting
A/B Testing, Multivariate, URL Testing: What (the heck) are they?
These are different types of experiments that Google Optimize allows you to growth of the overseas chinese in canada do to improve the performance of your website (or landing page).

So let's test! Only up to 3 at the same time though (in the free version).

A/B Test: allows you to create a comparison between the original version and a variant. The variant in question has only one element different from the original, whether it is the color of a button, the size of an image or a sentence in the copy. You can also do a split test that has more than one variant (in this case it is called an A/B/n test ). Remember, however, that the more variants there are, the more traffic and conversions you need to ensure that the results are statistically valid.
Multivariate: It's like doing multiple A/B tests at the same time . Cool stuff, I know, but like A/B/n tests, it takes a lot of traffic (and conversions).
Redirect test (or split URL test): allows you to test two different web pages. In this type of test, the variants are identified by the URL and not by the elements of the page.
The cool thing about Google Optimize is that, being a Google product, it integrates easily with Google Analytics, Google AdWords, Google Tag Manager, and the like. In fact, the integration with Google Analytics is essential because that's where it gets the data and establishes the winning variant once the test is finished.