You need to reach your audience through the channels they use. Start by singapore phone number data learning where they spend their time online. Some great tools to help you do this include:
Hootsuite Insights powered by Brandwatch : To find relevant sites, hashtags and authors
Keyhole.co : Find top referring sites to get relevant hashtags
Google Analytics : See which social networks appear in your report.
Take a look at the competition
Try to obtain information from target audience research that your competitors have already done, using tools such as:
Buzzsumo : To find content with a lot of shares on social media, including engagement data.
Search Streams : In your Hootsuite dashboard , set up streams to monitor your competitors' posts and find patterns in hashtags, post types, and content strategy.
2. Identify customer pain points
What pain points and problems are your potential customers trying to solve? What is holding them back from success? What obstacles do they face in achieving their goals?
One way to find out is to do social listening and social media sentiment analysis .
Setting up search streams to monitor mentions of your brand, products, and competitors will give you real-time insight into what people are saying about you online. You can learn why they like your product or what parts of the customer experience need work to improve.
You might also want to talk to your customer service team to find out what questions they get asked the most. See if they can help you find patterns about which groups tend to face different types of challenges. You could also ask them to collect quotes from real customers that you can use to flesh out your persona.
3. Identify the client’s goals
This is the opposite of so-called “pains.” Pains are problems that your potential customer is trying to solve. Goals or aspirations would be positive things that they want to achieve.
These goals may be personal or professional, depending on the types of products and services you sell. What motivates your customers? What is their goal?
These goals may be directly related to the solutions you can provide, but they don’t have to be. This is more about getting to know your customers rather than trying to match them exactly to the features and benefits of your product.
Your personas’ goals are important even if they don’t specifically match what your product delivers. They can serve to form the basis of your campaign or simply to adjust the tone and approach of your marketing.
Social listening can be a great way to gather this information. Just as your customer service team was a great source of pain points, your sales team can be a great source of insight into your customers’ goals.
Your sales team talks to people who are thinking about using your products, they have a deep understanding of what customers want to achieve by using your products and services.
Ask them to give you real quotes that reflect their customer experience. You can also ask them for tips on overcoming potential customer objections when it comes to selling products or services, which brings us to the next topic.
4. Understand how you can help
Now that you understand your customers’ pain points and goals, it’s time to figure out how your products and services can help. As part of this step, you need to stop thinking about your brand in terms of your product’s features and delve deeper into the benefits you offer your customers.
It can be difficult for digital marketers to break out of this product-centric mindset, which is why buyer personas are so important. They help you direct your thinking and consider your products and services from the perspective of the person who is buying them.
A feature is what your product is or does. A benefit is how your product or service makes your customer’s life easier or better.
Ask three key questions for each pain point and goal you’ve collected:
How can we help? Clearly answer in one sentence and add it to the persona template
What are your audience’s main purchasing barriers? And how can you help them overcome them?
Where are your followers in the buying journey? Are they doing research or ready to buy? Are they looking for reviews?
Again, speaking to your peers who deal with your customers face-to-face can be a great way to learn. It might also be a good idea to poll your customers via a social media survey form.
