Did you know that less than a third of all clicks go to the first search result? How can you get your online store to the top? Ecommerce optimization can help. It increases online visibility and sales.
To stand out, you need to understand the important points. Keyword research, meta tags, and website structure are essential. With the help of Go Up Digital, which has over 8 years of experience, your e-commerce can be successful. This increases organic traffic and reduces advertising costs.
Understanding the Importance of SEO for Online Stores
SEO is super important to azerbaijan email list increase your online presence. This way, your store stands out more from the competition in the market. It's a fact: 93% of online searches start in a search engine. So, adopting effective SEO strategies can change everything. You reach more people and improve the results of your e-commerce.
Search Engine Visibility
Being visible in search engines is very important. In 2022, e-commerce in Brazil generated R$169.59 billion in revenue. This was R$18 billion more than in 2021, according to ABComm. A well-done SEO puts your store in the first results. This greatly increases your visibility.
Increase Organic Traffic
Increasing organic traffic is a result of good SEO. 74% of consumers search on Google before buying. If you are well positioned, more people will visit your store. These people are more ready to buy. And you will spend less on paid advertising.
Reducing Advertising Costs
Investing in SEO brings two benefits: a greater online presence and more visitors. It also significantly reduces advertising costs. Just under half of consumers click on paid ads. They prefer organic results. So, having good SEO for e-commerce helps you use your money more intelligently and sustainably.
Keyword Research
For online stores, keyword research is essential. It is essential to increase visibility on the internet and attract interested visitors. Let's learn how to choose the best keywords, using specific tools and analyzing the intention behind searches.
Research Tools
Selecting the right tools is the beginning of good research. Tools like Ahrefs , Moz , Semrush , Google Keyword Planner , and Ubersuggest can all help. They assess how often keywords are searched, the competition, and identify the best opportunities. With these tools, you can make more accurate keyword choices.
Selecting Relevant Keywords
It is crucial to identify the keywords that your e-commerce will compete with. Factors such as search volume and competition are fundamental.
Search Volume : Finding out the number of monthly searches helps measure interest in the chosen terms.
Competition : Highly contested words can be difficult to get featured.
Opportunity to Feature : Helps you understand whether a term could bring in a lot of visitors.
Purchase Intent : Knowing whether people are looking to buy or just get information is very important.
Let’s take “market,” for example. This term has a lot of monthly searches, showing that it’s a popular search term, but it’s also very competitive. “Market open now,” on the other hand, may cost less to attract clicks.
Search Intent
Understanding what the user wants to find is crucial. Some people are looking for information and others are ready to buy. Choosing keywords based on this intent makes all the difference. This makes your SEO strategy more relevant and
On-Page Optimization
On-Page optimization is key to making your online store shine in search engines. It involves improving elements on your page. These strategies are essential.
Meta Titles and Meta Descriptions
Meta titles and meta descriptions attract users in search engines. The meta title should be up to 60 characters long. The meta description should be short, with less than 130 characters. Placing keywords in these parts is crucial to attracting attention and rising in the rankings.
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