What is nurturing?

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In recent years, the importance of "nurturing" has been increasing in the business world. However, many people are concerned that they do not correctly understand what nurturing is or do not know how to approach it specifically. In

this article, we will explain the basics of nurturing, its benefits, ivory-coast consumer email list success stories, and effective ways to approach it. By reading this article to the end, you will have a basic understanding of nurturing. Also, if you would like to know more about each item, we have prepared articles that explain it in detail, so please take a look at those as well. In order to improve the sales efficiency of the entire sales organization, let's acquire knowledge of nurturing and put it into practice. We have also prepared the following materials that will help you efficiently deepen your knowledge of nurturing and understanding of customers, so please download and use them.

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What is Nurturing?
Nurturing is a marketing activity aimed at nurturing potential customers' desire to purchase. Specifically, it supports the process leading up to a purchase by providing information about products and services in stages according to the customer's level of interest. This activity plays an important role in the division of roles between lead acquisition in the marketing field and lead nurturing and negotiation progress in the inside sales field. In other words, while marketing acquires leads, inside sales plays the role of connecting those leads to concrete business negotiations. By working together, these two fields can carry out effective nurturing, which can increase the success rate.