Benefits of Marketing Automation

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Marketing automation changes the way we approach strategies. It brings many benefits to companies. Now, let's see what these benefits are.

Reduction of operational costs
Companies that adopt automation cut operational costs. According to Nucleus Research, this leads to 14.5% more sales productivity and 12.2% less marketing costs. This means that a smaller team can get more done.

Increased efficiency and productivity
With croatia email list automation, efficiency and productivity increase. Marketing data, CRM and analytics combine to better understand the customer. This makes the company grow faster, as shown in a study by the Lenskold Group.

Improved lead management
Improving lead management is a major benefit of automation. With it, you can segment and personalize contact, creating customized paths for customers. Lead scoring helps you see who is ready to buy.

Reports and dashboards show how campaigns are performing. This makes it easy to make quick adjustments.

See here the main benefits of marketing automation in a table:

Benefit Impact
Reduction of operational costs 12.2% reduction in overheads
Increased efficiency and productivity 14.5% increase in sales productivity
Improved lead management Accurate identification of qualified leads
Resource saving Smaller teams manage complex tasks
Effective management 360º customer view and real-time monitoring
How to Choose the Right Marketing Automation Tool
To choose the best marketing automation tool, you need to carefully assess your company’s needs. With so many options on the market, finding the one that best suits your marketing goals can be challenging. Here, we’ll look at some important steps to help you make that choice.

Needs and objectives analysis
First, it’s crucial to identify your desired marketing goals . This means knowing your target audience, understanding the customer journey, and defining clear KPIs. Things like lead tracking, free training, and having plans with no upfront costs are important. For example, HubSpot is great for those looking for an all-in-one system with email marketing and ad management. Mautic is a good free option for those with coding skills.

Integration with other tools
The ability to integrate with other tools, especially CRMs, is vital. Good integration improves workflow and lead management. ActiveCampaign and GetResponse are excellent choices in this regard. ActiveCampaign supports 15 languages ​​and is affordable for SMBs, with advanced automation and A/B testing. GetResponse is great for those who want ease of use and a lot of functionality in one place.