What can e-commerce companies learn from acquisition and retention strategies?

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Using an approach called guided selling, Vibetrace ensures that all customers and website visitors receive a personalized experience with all relevant messages. Any messages are unobtrusive and only appear at beneficial points in the user journey. Think of it as the difference between a helpful online store assistant and an annoying one. One may lead to india phone number data a sale, the other to a potential customer heading to a rival’s site.


Other timely emails can be related to seasons, special industry events, or issues you know are close to your customer's heart.

Here’s an example of a timely email from The Washington Post. They tie a discounted subscription offer to Labor Day (and give it a limited time slot for good measure).


Dar cel mai important, nu-ți fie frică să experimentezi . Customer acquisition and retention allow for a lot of creativity and experimentation. Some would require a solid budget, others – just time and effort. Prioritize areas of interest and don’t be afraid to make mistakes.

And if you are successful, it means your business will be successful.

Below, we'll start by discussing the main advantages of such a strategy. If you operate an e-commerce business, keep reading to see what you can gain from your efforts, apart from profits and growth.

If you're looking for growth, you need to remember that customer acquisition and retention are two sides of the same coin . Never pit them against each other.