Stellar service is a signal that a company cares about its customers. Invest in the technology, people, processes, and processes needed to deliver the best possible customer experience.
Respond to customer inquiries quickly and resolve issues convincingly to avoid repetition. Create a Frequently Asked Questions (FAQ) page to avoid the most common general questions.
Be reachable through as many channels as possible. doctor data This can include live chat, support tickets, social media, a phone number, a mailing address, and an email address. The email address should be a business address with the same domain name as your online store. This is considered more professional and trustworthy than free internet email services like Gmail or Yahoo.
Provide all new employees with customer service training, regardless of their role. Schedule refresher training for employees to continually emphasize the central role that customers play in business success.
6. Use social media
Major social media apps like Facebook, Instagram, TikTok, YouTube, WhatsApp, and X (formerly Twitter) can enable e-commerce businesses to expand their reach, increase brand awareness, and expand their customer base. Competition for social media eyes is intense. To gain traction, a business should:
Post regularly and consistently – identify the times of day or days of the week when most of your followers are online and active on social media. Post around the same time so followers always know when to expect a new post.
Collaborate with influencers – Influencer marketing allows an e-shop to leverage an influencer's influence on its audience.
Create profiles on multiple social media platforms — It’s possible that a large portion of your target audience is found on just one or two platforms. Many businesses have gotten off the ground by being active on just one social media platform. Still, diversification is important. Not only is it a way to reach audiences outside of your primary platform, but it also keeps competitors and scammers at bay who might take advantage of your business’s absence on other platforms.
7. Master Search Engine Optimization
Search engines, and Google in particular, are undoubtedly the biggest source of traffic for the average e-commerce store. The higher a website appears in search results, the more traffic it can expect to receive.
3 in 5 Internet users click on the first 2 or 3 results — 9 out of 10 users click on the first 10 results. Showing up in the first set of results means more traffic, and therefore more sales.
Search engine optimization (SEO) is the practice of ranking websites in the first set of search engine results for selected keywords. There are dozens of SEO strategies, such as:
Register your website with Google and Bing.
Create a Google My Business profile.
Research and identify the keywords and phrases your target audience uses most often when searching for e-commerce products. These keywords should be included in relevant content, including blog posts and product descriptions.
When creating your page title, URL, and meta description, include keywords with search intent in mind.
Create fresh, high-quality, and authoritative content.
Improve website loading speed.
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