Why does McDonalds manage to attract so many customers?

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McDonald's was founded in 1940 in Illinois, United States, and was owned by brothers Richard and Maurice McDonald. In 1955, the chain was bought by one of the franchise partners, Ray Kroc, who was responsible for expanding the restaurants worldwide. Today, McDonald's is the world leader in fast-food restaurants, serving an average of 68 million customers every day in 118 countries. But do you know why McDonald's manages to attract so many customers?

Here are 4 measures taken by McDonald's that help them win over millions of customers:

Maximizing customer satisfaction
One of the main reasons McDonald’s attracts so many people is because it prioritizes the needs of its customers. Based on a strategy called “ Plan to Win ,” McDonald’s began to carefully analyze the company’s 5 Ps: people, products, promotions, prices, and points of sale.

Aiming to satisfy customers, restaurants began to make changes to rcs database the environment in which they were located and added different snack options adapted to local cultures, personalizing the experience.

This action aimed to bring a more pleasant experience to its customers, something that must be taken into consideration when we think about a service that brings greater added value to what is being offered.

Adapting to new trends
In the face of change, McDonald's positions itself extremely effectively. The restaurant is always concerned with meeting customers' tastes and meeting their needs through a good consumer experience.

In light of the trend towards healthy living, for example, the company added salad and apple slice options to its menu to accompany children's snacks.

Furthermore, to maintain audience growth, the company seeks new options connected with fashion trends.

With the increase in demand for travel products, the company reformulated its packaging and created McWraps, a quick option to meet the needs of the modern world.

In 2020, the restaurant had to adapt to deal with the new scenario faced by the entire world: the COVID-19 pandemic. New habits emerged, with new needs, and the company had to innovate and strengthen its services. The focus, which had previously been on welcoming customers to the restaurant, gave way to improving delivery and drive-thru channels.