Improve Ecommerce SEO–A screenshot

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SERPs also use URLs to determine what a page is about when ranking it. Whenever you create a new website page or blog post, be sure to create descriptive, logical URLs.

It’s best practice to include your target keyword for the page in the URL too. This shouldn’t be too hard because it should also be included in the page title. It also helps the customer remember your URLs easily so they can come back to your site.

from Maplerose’s product page for their 5 Piece Dove Grey Dinnerwear Set and corresponding israel phone number list URL, which reads, “https://smile-internal-shop-paige.mysho ... dining-set”.
Maplerose’s product page for their 5 Piece Dove Grey Dinnerwear Set and corresponding URL.
In this example from Maplerose’s “5 Piece Dove Grey Dinnerware Set” product page, we can see how to create an SEO-friendly URL. The last part of the URL in grey is the customizable portion. Maplerose has set this page’s URL to “dove-grey-dining-set”. This includes several attributes that customers may search for: the color and the product type. Using synonyms, such as dining set instead of dinnerware set, is beneficial because it also accounts for different phrases that customers may search for and allows you to rank for those too.

No matter what, when it comes to your URLs, be descriptive.

6. Write product descriptions for customers and search engines
One search engine optimization tip that is specific for ecommerce SEO, is to optimize your product descriptions and pages. Chances are, you will have more product pages on your website than anything else, so it’s key to put a good structure on them.

When writing your product descriptions, remember your customer segments and target keywords. If we continue with our example of a jewellery brand targeting based on fashion aesthetic, they may include keywords like “street style gold chain”