Transactional email is not marketing email . Therefore, no filter is applied to transactional campaigns (deliverability optimization, commercial pressure, marketing consent, etc.).
The concept of opt-in is not applicable with a transactional email:
It does not require any specific consent or subscription
It cannot generate general consent or registration for a subscription.
Transactional emails very often record high opening rates. This is because bahamas whatsapp number data 5 millionthey are highly anticipated by the customer . They must also be sent in real time or a few minutes after an action to arrive at a time when the recipient is very receptive. They have a strong impact on customer relations . Indeed, they improve the customer experience and generate turnover.
11 Examples of Transactional Emails
Transactional emails cover all stages of the customer lifecycle. Commonly used in e-commerce, they can however be useful for all sectors of activity. Here are some examples:
Account Creation/Double Opt-In
This is the first email that the customer receives in their life cycle. It is generally used to validate the customer's registration in the brand's database. This ranges from creating an account on an e-commerce platform such as Amazon, Selency or others, to subscribing to services such as Netflix, Disney+, etc.
Another use case that is less common in Europe, except in Germany, is the concept of double opt-in. In this case, the consumer must confirm that he or she wishes to subscribe to a service by clicking on a URL present in this confirmation email.
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Welcome
The welcome email allows you to welcome your new customers/subscribers by reminding them of the benefits of your CRM program, the values of your brand... It is undoubtedly the most important email because it allows you to start a conversation and build a long-term relationship with your reader. You will be able to collect additional information about them as well as their expectations. But above all, engage them in a sequence of messages designed to nourish them with what makes you unique to be "top of mind" on the big day.
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Order confirmation
This email reassures the customer and informs them about all transaction and delivery data. This is an email that is highly anticipated by the customer. It should therefore be sent quickly.
This is a message to which you can give special attention by integrating personalization with, for example, the products purchased, a short description and the price.
Bonus: If you have third-party site reviews, integrate them! These will further reassure your customer about the purchase they have just made from you.
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Order tracking
The customer relationship does not end after the order. Your customers are waiting for what they have ordered. It is therefore necessary to inform them and notify them about the different stages that are coming: preparation of the order, order shipped, order delivered, etc. These emails are there to reassure the customer and remove any uncertainty.
The concepts of "right time" and "real time" take on their full meaning here. A very important element in marketing is the " right time ". You must arrive neither too early nor too late. Thanks to data, you can enrich your customer's experience with this marketing of "little attentions". A good example is order tracking. Nothing like an email to let you know that as planned, you will be delivered tomorrow between such and such a time, to the following address.
Bonus: By integrating the carrier, you can even increase the satisfaction of your customer who will be able to track their package in real time or even correct an error in the delivery address, change the schedule, etc.
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Billing and Receipts
Invoices and receipts can be sent directly via confirmation emails. But in the case of subscriptions for example, they can be the subject of a dedicated transactional email. You can make them accessible as attachments or via a link .
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Cart Abandonment
This type of communication reminds the customer that their shopping cart is still saved and that they can therefore proceed with their purchase at any time . This email allows you to highlight the selected products with important information while associating them with reassuring information (on delivery, the payment process, after-sales service, etc.) or a promotional voucher. The reminder has every chance of hitting the mark.
Bonus: For a long time, e-retailers had difficulty evaluating shipping costs, so consumers got into the habit of putting products in their shopping cart to view them.
Bonus 2: The consumer is not fooled either and knows that an abandoned cart can very quickly rhyme with a promotional coupon. If this is your strategy, do not hesitate to make several reminders.
Bonus 3: This type of relaunch can also work on products or content visited on your site and thus generate a conversion.
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Password reset
Who has never forgotten their password? We have so many that it is very common to forget them. A password reset email allows the user to configure a new password via a secure link and thus put an end to their frustration. This is a very important email to set up because without it your customers will no longer have access to their account and may go elsewhere.
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Credit Card Expiration
Very useful in the context of subscriptions, this email informs users of the expiration of their credit card and the failure of the payment. It aims to warn the customer of a future interruption of service in the event of failure to update the payment data.
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Feedbacks
One of the best ways to improve your customers’ experience is to understand how they feel. Ask them to leave you a review or a rating (the famous NPS score) after the experience they had with your brand (a purchase, a delivery, a download, etc.).
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Privacy Policy Update
The Privacy Policy is a contract that describes in detail the method of collection, processing, publication and deletion of personal data transmitted by users in the context of a business relationship. Any changes to this document must be promptly communicated to users.
Not only is this a legal requirement, it also shows your consumers that this is an important topic to you .
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Notifications
Widely used by banks, transport or social networks, notification emails inform the user of an activity on their account : a new message to consult, price conditions that have changed, a change in flight/train schedule or a clarification from the terminal, an unusual connection, an identification on a post...
