Personalized customer engagement

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Why is personalization important for e-commerce brands? Here are three reasons:

Personalized customer experiences positively influence buyer behavior. Brands that can tailor their content to the individual are more likely to win more customers and keep them longer, with 76% of consumers stating they are “more likely to consider purchasing from brands that personalize” and 78% stating they are “more likely to make repeat purchases” from those same brands, according to McKinsey.
Personalization reduces churn and increases loyalty. The more individualized your content is, the more impactful it will be for the customer, which ultimately increases the affinity they have toward your brand. According to Forbes, brands greece phone number list that used personalized offers experienced a “75% reduction in churn.”
leads to greater revenue and business outcomes. Not only does personalization make for a better customer experience, but it leads to better outcomes for businesses. McKinsey reveals that the fastest growing companies are driving “40% more of their revenue from personalization than their slower-growing counterparts.”
Utilizing Data for Customized Product Recommendations
Customers are looking for meaningful engagement. That is, they want to feel that the brands they engage with understand them as an individual. Customized product recommendations — rather than one-size-fits-all recommendations — go a long way in conveying that deeper understanding.

To bolster your personalization efforts, utilize customer, product, and sales data to create more relevant product recommendations for each and every customer. Whenever possible, incorporate data-driven personalization into any of your automations that feature product recommendations.