The Role of Voice Modulation in Telemarketing Outreach

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Bellamy Grindl founder of retail consulting company Retailytics told PYMNTS that physical retail is making a comeback as younger generations crave experiences that go beyond the product itself. To succeed brands must embrace an omnichannel approach ensuring a seamless connection between online and in-store interactions. Technology such as interactive displays mobile checkout and loyalty app enhancements can elevate the shopping experience turning routine visits into memorable moments. The POS Difference It’s the last few moments of interaction the payments themselves that can linger in a customer’s mind.

Transactions are becoming advertising data increasingly portable in the sense that POS systems’ form factors are moving away from the cash register and toward tablets and mobile devices. PYMNTS Intelligence has revealed in collaboration with Discover® Global Network that that SoftPOS technology which helps enable the acceptance of contactless payments through tablets and phones has been gaining ground and that nearly a quarter of merchants see those mobile means of commerce replacing traditional POS systems in a matter of years.

Earnings results from the likes of Visa and Mastercard illustrate the rise of contactless payments in face-to-face commerce. In Visa’s Q earnings call management noted that tap-to-pay transactions in the U.S. were of in-person transactions up percentage points year over year. Mastercard has said that contactless payments are more than of global in-person payments volumes. Elsewhere Fiserv also helps serve as a barometer of POS innovations and demand. In October the company introduced a new suite of tools for small businesses tied to its Clover POS and business management service.