What will Twitter and LinkedIn stories look like?

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jsarmin
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Joined: Sat Dec 28, 2024 5:44 am

What will Twitter and LinkedIn stories look like?

Post by jsarmin »

Evolution of the number of stories
Evolution of the number of stories
Consequences: users who publish content more regularly, an increase in the number of conversations and more time spent on the platforms! The downside? Stories have also become a new, more immersive and more efficient advertising format.

LinkedIn is testing the format internally. Pete Davies, LinkedIn's head of new content, details his design for the future Stories of the social network dedicated to professionals:

Stories offer a lighter, more casual way to interact in the armenia phone number data professional world of LinkedIn, in addition to the formal posts and job postings that make up the bulk of interactions on the site.

— Pete Davies, LinkedIn

With already some ideas in mind of what LinkedIn stories could be: “key moments from professional events” or “tips and tricks that help us work smarter”.

The only clue we have is a test that was conducted in 2018 among American students and which looked like this.


LinkedIn Stories Test 2018
LinkedIn Stories Test 2018
On the Twitter side, we know a little more! The test (since validated) is taking place in Brazil and the feature is called “Fleets”. You will be able to add text, photos, GIFs. Your followers will not be able to like or retweet your fleets, simply add reactions (like this one for example?) or respond by private message to start a conversation.
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