Webrooming vs Showrooming: Differences

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Showrooming is, in practical terms, webrooming in reverse. That is, when businesses have products on display for potential consumers to try, touch and view in person and then purchase through online means.

This happens for many reasons, for example when the customer wants to experience the functionality of the item first and then searches for the best price online.

So, if we take into account the study carried out by Shopify where it was found that 59% of consumers do webrooming and 54% practice showrooming , we can deduce that both purchasing strategies are not opposite.

However, they do have important differences, for example:

Webrooming is based on omnichannel, since egypt phone number list the customer carries out extensive pre-purchase research that is supported by several contacts with one or more companies through various media;
In showrooming, however, one of the most important differentials is the final price and location, given that the user already knows the product and is decided to buy it;
In webrooming, there are particularly important segments, such as clothing and footwear, where potential consumers still need physical stores to try on and measure products;
While in showrooming, one of the most relevant areas is electronics, since each device model is the same in each store and they only compete on price, warranties, gifts, among others.
That being said, it remains to talk about how you can leverage webrooming to boost sales for your business .

How to leverage the ROPO effect to boost business?
Webrooming is also known as ROPO (Research Online, Purchase Offline).

This means that brick-and-mortar stores are threats to online retail and ahowrooming. On the other hand, e-commerce sites see consumers webrooming to get better shopping experiences .

In this sense, there are some sales practices or strategies that can optimize your opportunities and get the most out of webrooming.

Get to know them!