More satisfied customers

[Habib01]

Leader
At the core of the RevOps team is the Revenue Operations Manager, who acts as the glue that holds the team together. A relatively new job title in this space is the Chief Revenue Officer (CRO), which can also be held by a CEO or CMO - basically any executive who can effectively unify teams.

The revenue operations manager is responsible for overseeing the entire revenue process and is constantly focused on finding ways to monetize products. This requires a leader who is well-rounded and has the management skills needed to navigate the unique challenges of each internal organization.

Ultimately, this role is about ensuring all teams understand the relevant metrics and are aligned to achieve a common outcome.

VP MARKETING

RevOps is a strategic approach that ensures that revenue growth is no longer a matter of chance, but a belgium phone number data predictable outcome. According to the Boston Consulting Group, B2B companies that have invested in RevOps have seen an impressive 10-20% increase in sales productivity in recent years. By aligning previously disparate teams (e.g., sales and marketing), companies can achieve even more tangible results, such as:

100% to 200% increase in return on digital marketing investment
30% reduction in GTM spending
15% to 20% increase in internal customer satisfaction
10% increase in lead acceptance
RevOps offers a number of benefits, including better collaboration and more predictable growth and forecasting. Data has shown that companies that align their departments and functions tend to outperform those that don’t. According to a 2019 Forrester study, public companies with RevOps capabilities experienced 71% higher stock value than those without. Forrester also found that companies that implemented RevOps principles experienced 19% higher growth and 15% higher profits compared to those that continued with a more traditional business model.