Let's assume you are a private service provider in the field of vocational training and offer certified further training and coaching. As above, you have already created your persona and their buyer's journey.
Your persona has to reorient themselves professionally due to the crisis and realizes that the application process is not that easy after years of working: Where and how to start? The persona begins to research online and comes across your workbook on proper self-marketing.
The persona recognizes that the correct presentation of oneself is a decisive factor for success and is far too inexperienced in today's application processes. A good time for an online training course on the topic of coaching: "Coaching for perfect self-marketing".
Your persona sees added value in coaching. Offer armenia whatsapp data a free initial consultation and convince the persona that you are the perfect coach or offer a case study that tells the success story of former customers after intensive coaching.
Conclusion
Good lead magnets are essential for attracting qualified leads at every stage of the buyer's journey! To have the greatest possible effect, the content must be carefully tailored to your target audience and precisely serve the needs of your desired customers.
To achieve this, you need to work out your buyer personas and their buyer's journeys in advance. This way, you know what your target customers need and when, and what type of lead magnet is best for reaching them.
Do you want to learn more about how to successfully acquire high-quality B2B inbound leads? Then use our step-by-step guide for your lead generation, which you can download for free here.
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